Alfredo Barsuglia / Group XXII, Apr 06 - Sep 06

CENTER

9/6/06 to 9/10/06

MAK Center at the Schindler House, 835 North Kings Road, West Hollywood, CA

In "Esthetic Dentistry in Los Angeles," Alfredo Barsuglia investigated the role teeth plays as a status symbol in this city of fame and beauty. With a population of 3.9 million, L.A. has more than 1,600 dentists. Barsuglia created a full-color book that included images of 60 advertising signs for esthetic dentistry, in addition to interviews with several dentistry professionals and a sociologist. He also presented a sign for a fictitious dentistry office that was publicly displayed, with recordings it engendered on a telephone answering machine. This project emerged from previous themes in Barsuglia’s work, "Food and Oral Hygiene."