Maruša Sagadin / Group XXIX, Oct 09- Mar 10

FINAL PROJECTS XXIX

3/12/10 to 3/15/10

Pearl M. Mackey Apartments (R.M. Schindler, 1936), 1137 S. Cochran Avenue, Los Angeles, CA 90069

Marusa Sagadin’s "Everybody says Hi to Hans because Hans says Hi to everybody” was an extension of her fascination with the growth of American cities. For this project, Sagadin focused on the Sign Spinner, a person who is usually found standing along thoroughfares, using juggling, acrobatics and breakdancing to draw attention to advertising signs. Sagadin hired a sign spinner and ordered three signs from a local company. In contrast to common ads, her signs advertised opinions about urban space, economy and life style. With simple, rhyming sentences, Sagadin’s signs mimicked the slang often heard in the lyrics of pop, rap and rock music. A video of the sign spinners was installed amongst other objects and drawings in the exhibition.