Florian Zeyfang / Group XI, Oct 00 - Mar 01

RAIN

3/17/01 to 3/18/01

an unoccupied storefront at 5410, Wilshire Boulevard, Los Angeles, CA

Florian Zeyfang’s work in video critically addressed the euphoric, even utopian, expectations generated by technology. Using deliberately low-tech means, Zeyfang’s video for RAIN considered how digitalization and computer animation had increased the expectations of film audiences for perfection, both visual and metaphorical.